Community Representatives

Featured: Paula Webber - Marlborough / Colchester / Easthampton

Paula Webber

Benefits for Sponsors

Paula Weber has been an Area representative with Neighbor to Neighbor, an interactive advertising service based in Agawam, MA for the past 20 years. Paula visits newcomers to the towns of Colchester, East Hampton and Marlborough, CT. She is a self-proclaimed "friend of business", visiting potential customers and personally promoting the businesses advertised in her welcome package.

Paula's packets are tailored to each town and have two main components: Community/Civic Information and Greetings from Local Businesses.

The community and civic information provided includes phone numbers to the Town Offices, schools, houses of worship, fire and police, senior centers and other offices and organizations. This section also includes information about recreation and upcoming community events.

Sponsored greetings from local businesses are also showcased and discussed and include flyers, coupons, and business information.

Paula tries to visit as many people as she can, boasting a 97% reach to new residents in all 3 towns. Her record, 76 visits in August of 2005! She stays busy visiting not just the new residents, but keeps a pulse on the business community as that is who sponsors the Neighbor to Neighbor packets. She notes that each sponsor has exclusivity, as only one type of a certain business is allowed to advertise in her package.

Paula is a proud and active member of the Marlborough Business Association. As she reminds local business owners, "Business goes where it is invited and stays where it is treated nicely."

She is also proud of the personal advertising that she is able to provide for her sponsors.  She feels she is doing more than just handing out flyers.  “I am very knowledgeable about each sponsor as I personally tell newcomers about the business,” she says.  “I can represent them with personal knowledge and in many cases testimonials.”  This enables Paula to speak confidently about each sponsoring business, providing more detailed information when questioned further by newcomers.  A business that signs on with Neighbor to Neighbor can take advantage of the following benefits:

Neighbor to Neighbor is non-competitive.  Paula will only take on one sponsor for each business category, ensuring that her sponsors have exclusivity.  “No other media can offer that,” enthuses Paula.

Neighbor to Neighbor keeps in regular contact with their sponsors.  Every month a sponsor is provided with a list of newcomers that Paula has visited on his or her behalf.  Each sponsor can use this list to see if the personal advertising is paying off.  In addition, Paula checks in with her sponsors on a regular basis to learn about new things happening in the business.  At any time, sponsors can provide Paula with new flyers or inserts for the welcome kit.  This ongoing relationship with her sponsors ensures that Paula’s information is always fresh and current.  And it gives sponsors the opportunity to fine-tune their advertising efforts along the way.

If you are looking for a fresh new approach to advertising your business in the local community, consider the unique and personal service provided by Neighbor to Neighbor.  To learn more about becoming a sponsor, contact Paula Weber at 860-295-0111